JEWELLERY BRAND
Olive & Wallis is a modern jewellery brand creating design-led pieces that are fun to wear, easy to style, and made to last. The goal was to bring their online presence up to the same standard – refreshing their website and getting their email marketing up and running.
Website Refresh, Automated Email Flows, Weekly Email Campaigns
SCOPE
YEAR
LOCATION
2026
Spalding, UK
THE BRIEF
Like many busy founders, Olive & Wallis were juggling everything from making their jewellery and exhibiting at trade shows to posting on social media and looking after customers. Their website and emails had naturally slipped to the bottom of their to-do list.
They came to me wanting to level up their online presence, create a more premium brand feel, and make more of the audience they’d already built.
MY APPROACH
I gave their website a head-to-toe refresh using a free Shopify theme, bringing more of their brand story to the forefront as well as applying tried-and-tested conversion techniques.
Then I built out their five key automated email flows, alongside weekly campaigns to start warming up their list – all up and running within a few weeks.
THE IMPACT
12%
POP-UP SUBMIT RATE
52%
ATTRIBUTED EMAIL REVENUE
“You literally read our minds! It’s like you went inside our heads and brought our vision to life! SO happy!”
— OLIVE & WALLIS TEAM
+96%
QUARTERLY GROWTH