LUXURY HOMEWARES BRAND
Selbrae House is a family-run Scottish homeware brand creating beautifully illustrated pieces inspired by the natural world. Rooted in British craftsmanship, their products are designed to make thoughtful gifts and become part of the family home for years to come.
Website Refresh, Content & Copy, Klaviyo Set-Up
SCOPE
YEAR
LOCATION
2025
Fife, Scotland
THE BRIEF
Selbrae House had outgrown their Magento website, which was starting to limit what they could do online. Moving to Shopify was an opportunity to give the brand a fresh start digitally, better showcase their products, and create a more considered experience for customers. They also wanted to get their emails set up with key automated flows.
MY APPROACH
Working alongside Lee from LR Digital, we took the site from Magento to Shopify, with Lee handling the more technical side of the migration. I built out all the key pages, with a big focus on making the site feel more like Selbrae House while keeping conversion in mind. I then worked on getting them onboarded with Klaviyo.
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Home & About Page
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Email Flows
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Collection & Blog Page
THE IMPACT
+37%
REVENUE GROWTH JAN-JUL 2026 VS 2025
+61%
ORDERS PLACED JAN-JUL 2026 VS 2025
“Sophie and Lee created a beautifully on-brand, easy-to-navigate website that flows effortlessly – exactly what we were looking for. The project was delivered on time and to the highest standard.”
— MARIA, SELBRAE HOUSE
48%
ATTRIBUTED EMAIL REVENUE